February 2018 / A Social Network of Design


Located throughout the world, the Trendease Team continues to deliver our subscribers around the globe must-know market information and inspiration straight to their computer screens.

Color is used to leverage a consumer’s experience. Retailers shift their strategies to keep up with Instagram-crazed shoppers. Biophilia grows wild indoors. Skill, craftsmanship, and artistry are appreciated on a new level that encourages interactivity. The way in which things are manufactured move to small-scale production with community engagement where only the necessary is produced. Mini-living goes mainstream. Material innovations lead to a more sustainable future. It’s all here. Get inspired with the February edition!

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REPORTING TO INSPIRE,
Jennifer Castoldi,
Chief Creative Director

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Features and Articles

Trendspot Retail: Chromatic Store

Jennifer's February Fables

Frankfurt — A super blue blood moon is a special way wrap up January and launch us into our second month of the year. Welcome, February. Looking at all of the topics within this issue it is fulfilling to reflect upon the directions design is taking and to see that it is becoming more socially responsible, allowing for product development without cutting corners on aesthetics.

Digital Detox or Social Media Madness

Paris — In this Instagram-laden world consumers are styling their lives and their interiors with new vigor. At the recent edition of Maison&Objet in Paris the trend theme of ‘Showroom’ took center stage. Whether you are on a digital detox are you are a social media maven, there is no denying that “showroomization” has taken over. Snap a shot of the design inspirations here.

Trendspot Retail: Biophilia Lounge

Drink in Color at the Biophilia Lounge

Frankfurt — Biophilia is in the spotlight again at Heimtextil in the Trendspot Retail setting of Hall 11 where visitors could order an on-trend, colored beverages and take in inspiration for merchandising within a shop environment showcasing the latest exhibitor offering of textiles, bedding, bath, trims, and wallcoverings. These displays take direct inspiration from the Theme Park.

Ever-growing Green Interiors

Frankfurt — In the Heimtextil Theme Park there was the Green Workspace, an area that embraced the ever-growing recognition of biophilia. This area was the embodiment of city dwellers aiming to bring more nature into their environment, from vertical gardens to house plants dangling from overhead. The prefect urban jungle for cultivating ideas.

Hands-on Appreciation for Craft

Frankfurt — Using the Perfect Imperfection color story for 2018/2019 Lola Lely ran an interactive workshop where visitors could pop in and out to experience the processes Lola employs: the art of grinding and using homemade natural pigments, shibori dyeing, and pattern-making through stamping. Also, in the Atelier space, the Bristol Weaving Mill led the production of a collaborative tapestry weaving project.

Fabrication & Community Engagement

Frankfurt — During Heimtextil 2018 the Theme Park had its very own fab lab. Within this laboratory visitors could be co-creators of generative patterns for scarves with Convivial Studio, they could invent customized clothes that are downloaded or shipped in a sew-free construction kit with Post-Couture Collective, and they could be linked with local fabricators of furniture through Opendesk.

Flexible Urban Living Spaces

Frankfurt — Visitors could explore within the Heimtextil Theme Park the Micro Home, a micro-living space by Studiomania that illustrates the possibilities of living on a smaller scale. Included in the area was a sleeping area, a workspace/dining spot, a lounge, a kitchen, a bathroom, and hidden storage throughout. Take a look could you live like this, what could you not sacrifice?

Mining for Garbage

Frankfurt — With designers treating garbage like it’s a raw material it is opening up new possibilities in design. Waste wood is morphed into terrazzo; denim scraps are adhered together and carved into new forms; paper comes from a log and now can be returned to a log. These are just some examples of the potential of remade materials.

Open plan ensuite bathroom

NEWSLETTER #599 - Community Data & Design

London — Did some of you in London get a chance to check out the Houzz pop-up in Soho last week? We did! This was the home renovation platform’s ‘Houzz of 2018’, a five-story pop-up home on Greek Street, where the designs were based on community insights and data from their website. Inside are loads of images, plus consumer trends extrapolated from Houzz’s datasets.

NEWSLETTER #600 - Light in Levels

Cologne — Czech Republic designer Lucie Koldova’s ‘Das Haus – Interiors on Stage’ at imm cologne was the 7th edition of the 180 square meter concept home at the trade show where the task was to emphasize the importance of light for the design of living space. Lucie used architecture, interior design, and furniture in a simulated house as a means to make a personal statement about modern living.