December 2019 / Are We Losing Ourselves?

Located throughout the world, the Trendease Team continues to deliver our subscribers around the globe must-know market information and inspiration straight to their computer screens.

This month we expand upon the Heimtextil trend preview we published in September to bring you a more in-depth look at the five trends under the theme of Where I Belong: Maximum Glam, Pure Spiritual, Active Urban, Heritage Lux, and Multi-Local. We also visit some room sets, based on the theme of social flexibility, designed with the hospitality sector in mind. These features contain the most relevant buzzwords, supporting images, and color stories for the upcoming seasons. Get inspired with the December edition!

We attend over 100 design events a year on your behalf to bring you trend insights and design movements to help you maintain cutting-edge knowledge of the lifestyle and design markets. Currently we keep readers within 173 countries/territories in the know! Are you reading

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Jennifer Castoldi,
Chief Creative Director

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Features and Articles

Jennifer's December Diary

Worldwide — Are we losing ourselves in technology? This is a question that begs reflection when reviewing the features within this edition of Trendease. While technology definitely has its positive impacts, it must also be policed for its potential to really suck us in and redefine our very essence. Learn about how this can influence the design of products within.


Social FlexAbility

London — At the Sleep & Eat event this year in Olympia London, where we were a month earlier for Decorex, and a month before that for 100% Design, six design firms created four guest room sets alongside two restaurant and bar sets, with the challenge to provide flexible spaces where users activate the social experience of their choice under the theme “Social FexAbility”.

Kicking off with Maximum Glam

Frankfurt — “Progressive theme setting, unprecedented design concepts and spectacular showcases: this is what the Heimtextil Trends stand for,” proclaims Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt. In this avant-première, here is one of the five trend directions, including color story, to be presented at Heimtextil 2020: Maximum Glam.

Pure Spiritual: The Counterbalance

Frankfurt — A preview of what is to come in Frankfurt next January, Maximum Glam, Pure Spiritual, Active Urban, Heritage Lux, and Multi-Local, presented by the International Trend Council and staged by stijlinstituut amsterdam, this is the second of the five sub-themes to the umbrella topic ‘Where I Belong’: Pure Spiritual.

Active Urban for the Design-Savvy Youth

Frankfurt — “An urban environment, prioritizing performance and utility, informs functional, versatile and adaptable interiors. Active Urban is geared towards younger, design-driven consumers living an active, city lifestyle.” Learn about this Heimtextil 20/21 trend before the event next year, including a description, key buzzwords, and color inspirations.

Embracing Heritage Lux

Frankfurt — Nostalgia is something we grasp onto in these times, but there is a twist for the upcoming seasons. Discover more about this period drama here in the fourth direction of Where I Belong where inspirational images, a palette of colors, key directions, and insights help prepare you of what is to come in the following years.

Identifying as Multi-Local

Frankfurt — “Today, the process of identification seems to be more complicated than ever. Identities are now formed through experiences that take place simultaneously, on different levels. Locally, nationally, globally, both online and offline. Identity therefore can consist of many different layers. In fact, we all have multi-layered identities,” elucidates stijlinstituut Amsterdam, curators of the Heimtextil 20/21 Trend Space.

A Splash of Color

Multiple European Cities — Allover and as an accent, color is making its way back onto the tabletop. Emerging talent, along with established brands, are contributing to these products entering the marketplace. From home accessories to dishes and limited-edition tea sets, an arching rainbow adds a dash of color to the homes of tomorrow.

NEWSLETTER #649 - The Gingerbread City

London — Gingerbread houses can be pretty fun, gingerbread cities are even more impressive, and the Gingerbread City of 2019 tops them all. Until January 5th people are able to visit this impressive city of sweets designed by 100+ architects, engineers, and landscape architects that has been created in collaboration with the Museum of Architecture.