January 2020 / The Next Generation Consumer


Located throughout the world, the Trendease Team continues to deliver our subscribers around the globe must-know market information and inspiration straight to their computer screens.

The digital natives of Generations Y and Z are a large consumer group that cannot be ignored as they start to furnish their homes. Generation Z alone will account for 40% of total global consumers in two years. Are you catering to this market? In this edition of Trendease we see how several designers, companies, and exhibitions, are homing in on this emerging home fashion target. Also learn more about design trends by analyzing contemporary societal shifts here. Get inspired with the January edition!

We attend over 100 design events a year on your behalf to bring you trend insights and design movements to help you maintain cutting-edge knowledge of the lifestyle and design markets. Currently we keep readers within 173 countries/territories in the know! Are you reading Trendease.com?

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REPORTING TO INSPIRE,
Jennifer Castoldi,
Chief Creative Director

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Features and Articles

Jennifer's January Jots

Paris — Along with the new generations of consumers, another key focus these days is on the contract market. For 2020 both Ambiente and Maison&Objet have stated that they will have specific concentrations within the contract market such as hotels and restaurants. Heimtextil and MoOD/Decosit also cater to the horeca sectors. Some examples of this can be seen here.

by Rongjie Yang

Generation Z and Their Furnishings

Cologne — Digital natives, a.k.a. Young Millennials, and second generation digital natives, Generation Z, are furnishing their homes, and they are doing so in a manner different to those who came before them. Learn more about the peer economy, premiumization, digital production, co-creation, furniture hacking, and more within this feature.

[Re]Generation at Maison&Objet

Paris — This trend preview of the next Maison&Objet looks at consumer behavior being driven by generations Y and Z. The theme, “(RE) GENERATION” will be illustrated in the January and September editions of the show. Products are chosen to illustrate the desires of these well-informed consumers who are community-minded, getting back to nature, returning to the handcrafted, while being constantly connected and more…

BY WENDY ANDREU - Regen- Seating Elements

New Talent in a New Decade

Paris — Tying into this edition’s theme, the next generation of French designers is here. A designer who applies the latest computer programs to shape colorful accessories, one who has developed a new textile innovation, another who draws his artistic vision from a dilapidated 17th-century chateau in western France, and a duo committed to transforming the industry sector of home appliances.

Das House 2020 Preview

Valencia — MUT Design’s version of the “Das Haus” installation for imm cologne 2020 presents a futurist interior model that turns the house inside out. The departure from boundaries between interior spaces, as well as between indoors and outdoors, unlocks the home, now open to its natural surroundings and communal living.

Spring/Summer 2021: Emotion

London — Here we look at the HABITAT 21 project, an immersive, investigational and inspiring space combining fashion design, technology, and eco-responsibility. “Created in collaboration with Italian designer Kristian Guerra and scenographer Filippo Maria Bianchi, and a selection of exhibitors identified by the Smart Creation team as eco-responsible in terms of their sourcing, production processes and finishings, this experimental, installation provided insight into new developments and fabrics.”

Spring/Summer 2021: Hybridization

London — This exhibition allowed visitors to submerge themselves into a tangible area of imagination and creation to discover a unique exploration of sustainable fibers, finishings, and manufacturing processes. Fashion insights inseparably interlinked with environmental matters, emphasized in all the exclusive developments created for this space.

Spring/Summer 2021: Expansion

London — The gallery communicates a different picture of the future of these materials. “The aim is to express unexpected directions and experimental variations. To create an unpredictable cycle of thoughts and associations, providing an experiential change to challenge perceptions and assumptions.” All of this while adhering to performance codes relating to products that are organic, recycled, have responsible finishing, and consider end of life.

NEWSLETTER #650 - Heimtextil Trends In-depth

Frankfurt — A new decade of trade shows kicks off with Heimtextil. Following up our trend preview published last year, we have an in-depth look at the Heimtextil trends with five directions, five color palettes (Pantone, NCS, RAL references), and approximately 200 images thoroughly covering the trend space that was staged in Hall 3.0.

Heimtextil: Maximum Glam

Frankfurt — "A riot of clashes and rebellion. Assertive and loud. A flashy, luminous and kitsch range becomes brutally glam thanks to electric sheen, synthetic shimmer, digital glitch and artful blur. Colors are intense, saturated and more vivid via exuberant elaboration and embellishment. Add gloss and pile, and mind the fluoro-pink!"

Heimtextil: Pure Spiritual

Frankfurt — "This move towards nature marks a return to rituals, praising nature’s efficiency and beauty. Individuals are likely to live longer in a dynamic, fast-paced world, which is inspiring them to live simpler lives that favor both the essential and the ephemeral. They find calm and seek refuge in meditation and mindfulness, contemplation and decluttering."

Heimtextil: Active Urban

Frankfurt — "This bold, robust and utilitarian palette references workwear and active sportswear. The shades’ intensities vary with the texture, from hyper synthetic to cottony canvas, flat to raised and padded. Upcycling and recycling generate lively terrazzo and dynamic color combinations. The palette shows uniform blue, asphalt grey and caterpillar yellow, among others."

Heimtextil: Heritage Lux

Frankfurt — "This is the age of scientific pragmatism, yet there is a rising feel for the mysterious and unknown. Reflecting on ancient history, there is a regained love for its legacy, tinted with a hint of magic. It results in a palette featuring a weighty enigmatic blood red, dark rust, sensuous sapphire and a lustrous mother-of-pearl."

Heimtextil: Multi-Local

Frankfurt — "Textile colors become part of a wider cultural narrative, linked to local community, cultural heritage and private identity. The shade of a material or pigment becomes hyper-personalized regardless of the trends. This theme’s influences result in a hot and spicy palette of pumpkin, pepper and honey with aqua, navy and pink to cool down."