November 2026 / The World's Gone Phygital


Located throughout the world, the Trendease Team continues to deliver our subscribers around the globe must-know market information and inspiration straight to their computer screens.

This edition explores the evolving relationship between craftsmanship, technology, and creative expression. From emerging talent and phygital retail experiences to digitally augmented making, material innovation, and immersive interiors, we look at how designers are bridging the physical and digital worlds. We also reflect on the changing landscape of British design and the legacy of an industry icon, Tricia Guild. Get inspired with the November edition!

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REPORTING TO INSPIRE,
Jennifer Castoldi,
Chief Creative Director

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Features and Articles

Jennifer's November Notes

London — Design is at its most compelling when it connects worlds that might otherwise remain separate. This edition explores some of those intersections: the physical and digital, traditional craftsmanship and advanced technology, emerging talent and established creative legacies. Together, they reveal how the design landscape is evolving while remaining firmly rooted in human imagination and ingenuity.

A Living Archive of Talent

London — Atterbury Flat is an inventive model for how educational institutions can commission, recognize, collect, and support the next generation of talent. Although it continues to serve as accommodation for visiting professors and guests, its new identity as a living archive, combines immersive domestic display with online retail and a fresh outlook on creative heritage.

From Offcuts to Objects

London — What if the scraps left behind by a production process became the starting point for something entirely new? Here, discarded leather offcuts have found an unexpected second life through this high-end collection, an innovative material and furniture range that transforms remnants into richly textured surfaces and functional objects.

Augmented Crafting

Eindhoven — Artisans use digital tools to augment their physical skills, pushing the boundaries of what can be made by hand, including textiles. This selection of designs looks to the creation of immersive experiences where the real and the imaginary meet. Bold works are spotlighted where advanced craftsmanship meets industrial processes.

Feel the Shift

Paris — Presented here is an immersive domestic scenography exploring transformation through color, materials, and unexpected objects. Reflecting renewed creative direction, the installation brings together spatial design in a sensory environment where familiarity meets experimentation and imagination.

How to Develop Design

Eindhoven — During Dutch Design Week in Eindhoven, the Trendease Team had the opportunity to explore the worlds of many creatives: their workshops, showrooms, studios, and shops. Here we get to see how new designs, existing collections, art, and installations come together and develop through the eyes of the designer.

The Pulse of Phygital Retail

Paris — This phygital approach is about creating a consistent brand universe in which the physical environment offers sensory engagement and human connection, while digital platforms extend discovery, inspiration, and interaction beyond the store. The retailer consequently becomes a curator, bringing together products, people, and stories to give a brand a recognizable point of view.

Intelligence of the Hand

London — Bringing together more than 70 artists and over 100 works, this feature celebrates the intelligence of the hand in an age of artificial intelligence. Rooted in traditional craftsmanship yet globally inspired, the works explore the relationship between making, human experience, and material wisdom, reminding us of the enduring value of creativity and human connection.