July 2009 / Design Innovision

Located throughout the world, the Trendease Team continues to deliver our subscribers around the globe must-know market information and inspiration straight to their computer screens.

We attend over 100 design events a year on your behalf to bring you trend insights and design movements to help you maintain cutting-edge knowledge of the lifestyle and design markets. In times of economic uncertainty Trendease can help you stay on top. Currently we keep readers in 6,206 cities within 149 countries in the know! Are you reading Trendease.com?

In the latest edition of Trendease jump head first into a world of inspiration where the hottest trends and design directions are discovered click after click! The freshest colors, motifs, patterns and textures adorn cutting-edge textiles, wallcoverings, furniture and fashions. Eco-chic evolutions and new talent wonders grace the pages where innovation rests. Get inspired with the July edition!

Show us what you’ve got! For editorial consideration please email editorial@trendease.com with your latest original designs.

Upcoming Trendease Market Edge PowWows and Trendease.TV scheduling can be found on the homepage.

Jennifer Castoldi,
Chief Creative Director

Download our informative tri-fold brochure as a PDF file here.

Features and Articles

Jennifer's July Jargon

Wiwersheim — Here we are with another new edition! This issue is hot, not only because some of the Trendease Team was melting the last few days in the Paris heat, but because July is brimming with 300+ fresh product images and inspirations. Learn what this issue has in store, discover a new organic tidbit, and read up on a fabulous new gallery in Alsace with over 40 supporting images!

Bark effect jacquard in 45% linen - 45% polyester - 10% nylon, mechanical softening, by ACHILLE PINTO

Linen Spring/Summer 2010 Trends

Worldwide — For Spring/Summer 2010 the Linen Dream Lab is inspired by looking into the light. The lab pushes away traditional technique to develop a first collection of innovative fabrics where linen delights in unusual blends and principle harmonies. In this gallery learn about the three trends, note the Pantone color references for each story, and see invigorating textile samples.

Mudéjar Style

Worldwide — Cultures tend to clash, sometimes with catastrophic and far-reaching consequences, and that’s not a secret. As trite as it may sound, we’ve become fixated on the xenophobia and we often overlook the times we were tolerant of one another. Like the mosque in Paris, the images in this gallery are the product of fusing peoples. In this gallery see how designs are getting the Mudéjar style treatment.

Mimicry & Impersonators

Worldwide — Mimicry is a key tactic for most wildlife’s survival and appears to be entering the design world ever so sneakily. To mimic is to resemble closely, take the appearance of or simulate someone or something else; like an insect that mimics a twig. When one animal copies the appearance or sound of another animal the first animal is called a mimic. This gallery of images is full of some of the most stylish impersonators.

Le Rouge de 5 Heures

Paris — Baccarat, since its establishment in 1764, has continually expanded its influence of beautifully handcrafted work of the highest quality. This years Designer’s Days event was no exception. They integrated the help of Maurizio Galante, Italian designer and fashion designer, and Tal Lanchman, trend forecast analyst, to create a magnificent scenography under the theme “Design Secrets.”

To Be Continued...

Paris — An expo review awaits you. Enigmatically entitled “To Be Continued,” the exposition is now open at the Maison du Danemark on Paris’ glitzy Champs-Élysées avenue. Described as a raw portrayal of the designer’s career heretofore, the show introduces the public to the process of creation. Comprised of both sketches and completed works, the show is dedicated to the understanding of one’s own reflection. Reflect within.

Parcours du Design

Strasbourg — Le Parcours du Design is an event, on the topic of Design, organized by the Chambre de Commerce, the Industry de Strasbourg and the Bas-Rhin with the support of the French institute of Design. It stretches across Strasbourg with an array of programs, exhibits and conferences joining together creative industrials, architects, design schools, and the general public. It is an occasion to gather prototypes, industrial productions, teaching workshops, designer workshops and objects of decoration. Learn more inside…

Designer Spotlight: Design Glut

New York — Normally Trendease focuses on one designer for our designer spotlight, but this month we could not pass up the opportunity to share with you with two designers from New York. Their inspiration often comes from current events and the culture around them. Their product categories include housewares and politically charged jewelry that make us question our consumption of useless goods and challenge ourselves to look deeper to find a meaning in everything we purchase.

Karen Price and Yoav Reches magnify the perfection of the piece with a special base

New Talent: The Enemy of the Good

London and Sèvres — The combination of innovative student ideas with traditional manufacturing techniques created one of the most impressive exhibits that the Trendease Team saw during Designer’s Days. So impressive that the “The Enemy of the Good” exhibit won best exhibition design of Designer’s Days, beating out more than 40 other design showrooms. See the winning combinations here.

EcoChic: Soft and Friendly Textiles

Worldwide — Few have the time to devote their entire lives to protecting the environment. So the rest of us do our part by buying eco-friendly items. But more importantly, we educate ourselves whenever the opportunity presents itself. And while this includes keeping up with issues like greenwashing, awareness isn’t enough. Application is what counts. See some of the latest eco-chic textiles here within.

The limited edition 214 PR by Pablo Reinoso


Paris — In this week’s gallery subscribers can see the secrets of design at Silvera, Veronese, Christofle, Bernardaud, and more. While getting the scoop on hardlines, we have also been digging up the dirt on softlines. The interior tidbits stem from recent material research in regards to organic cotton. What are the differences between organic and conventional cotton?



Frankfurt — This week we have an extra special newsletter. Trendease just experienced an advanced screening of the 2010/2011 trends to be presented at Heimtextil in 2010. And because at Trendease we keep you in the know ahead of the rest, we are very excited to bring you a sneak peak of what is in store for January’s textile inspirations. Subscribers can read further and get visually inspired by the new directions here within.


Frankfurt — Check out this exciting advanced look at the trends in store for the 2010 Ambiente exhibition, one of the world’s largest consumer goods fairs. The Trend Forum for 2010 envisioned by bora.herke stilbüro focuses on four themes under “the beauty of the authentic”: genuine + sincere, present + everlasting, progressive + sensitive, crafted + original. Subscribers can read about the materials and colors and get a visual peek of these trends here!


Multiple European Cities — In this newsletter discover the latest trends in tabletop textiles. Learn about a new design that may counteract what mothers have been teaching their kids for years. Check out the newest material innovations, and see the hottest colors and designs entering the market. Another inspiring newsletter awaits you!

A metal case to keep the scarf


Multiple European Cities — In this week’s gallery we review the ‘Form’ exhibition where new and innovatively designed products selected from Tendence are highlighted. The Trendease Team chose an inspirational assortment of these products, including some of Jennifer’s top design picks from Tendence. Also learn about market segmentation and creative new product introductions.